We like to make web pages but we also like to make them friendly for Search Engines. This will make clients happier and websites more popular. In present you can get a lot of tutorials and tips about SEO but the real optimisation is more complicated than that.
First, to make an optimisation, you have to study the market, to analyse the requested keywords and to make some tests. Optimisation needs time and you have to check how keywords are evolving and what people are searching (or imagine what should they search) to get your website as a result. Again, this needs a lot of time.
Second, you have to search the best promotion way and to make it on the exact target. Don’t add a banner about shoes on a software site, because even the site will get millions of visitors they will not be interested in your business… they will need software and the probability to click the banner is very small.
The in-page optimisation is very important, because it’s about how hard can the crawler get your site content and what content is “important” and “relevant” for searches. You have to add headings and to mark simple text as ’special’ through different tags. The layout structure is also very important… less code and as qualitatively as you can. We like to validate web pages because this is the best standard.
Best regards,
Wizart Studios team – design, web development & marketing
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